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October 2013 Apple Event Round-Up

In Innovations by Teague LoughmanLeave a Comment

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On Tuesday, October 22nd, 2013 in San Francisco, California, Apple held a media event to discuss their new and innovative line of MacBooks and iPads, and boy did they deliver!

During this new event, Apple announced several new products, such as Mac OSX 10 (Mavericks), a newly updated iLife & iWork suite of apps, as well as a new Mac Pro, and the brand new iPad Air, which is the latest & greatest in the iPad family of tablets.

Mac OSX 10 – Mavericks

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Apple introduced their newest Mac software, Mavericks. This announcement really raised the competition stakes against Microsoft, as this update would be free to all Mac users, something Apple has never done before!

Among the various improvements in UI and speed, OSX 10 increases power efficiency, which allows for a longer lasting battery to allow for more surfing the web, responding to emails, or movie watching. Another improvement over Lion is the upgraded notification system which allows users to respond directly from the notification itself, which I find extremely easy to use and definitely beats going in the app itself just to respond to a tweet or email.

My favorite new feature of Mavericks is the introduction of Finder Tags, which allows for easier and quicker finding of files, documents, photos, and movies. You can create your own tags and easily tag any document or file you like by using a two-finger on your Mac trackpad, and selecting a Tag, so all of your School or Work related files are all in one organized location on your Mac.

In addition, coming preloaded on Mavericks are two new apps, Maps and iBooks. Maps is basically  the same as it is on iOS 7, however you do have the ability to send directions from your computer to your iPhone/iPad as a push notification, which is a really convenient feature! The introduction of iBooks on the Mac is excellent for textbooks or note-taking, however I still prefer to read books on the iPad over the Mac as it is more comfortable to hold, as well as the animations of the page swiping too!

Mac OSX 10 Mavericks is available today as a free update on all Macs. To download it, simply go into the Mac App Store and click ‘Check for Updates’.

Macbook

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In the Macbook line of products, Apple announced three new members to the Mac family: the 13 inch Macbook Pro with Retina Display, the 15 inch Macbook Pro with Retina Display, as well as the new Mac Pro.

The 13 and 15 inch Macbook Pro are shipping with the beautiful, crystal-clear Retina Display, as well as some new upgrades internally, such as an improved battery (9 hours of battery life), 802.11c wifi (3x as fast as the previous versions), as well as an Intel 4th gen. Haswell chip. The new Macbook Pro’s come in at an unbelievable 0.71 inches thick, which is the lightest the Macbook Pro ever!

Apple also launched the new donut-shaped Mac Pro, which has the fastest chip, memory and graphic technology from Apple.

The Macbook Pro(s) are available on Apple’s website now starting at $1,499 for the 13-inch and $1,999 for the 15-inch. The new Mac Pro will be available by year’s end, starting at $2,999.

iPad

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The main reason for this media event: the latest innovations to iPad. Apple announced two new versions to the iPad family: the new iPad Air and the iPad Mini with Retina Display.

On Tuesday, October 22nd, 2013 in San Francisco, California, Apple held a media event to discuss their new and innovative line of MacBooks and iPads, and boy did they deliver!

During this new event, Apple announced several new products, such as Mac OSX 10 (Mavericks), a newly updated iLife & iWork suite of apps, as well as a new Mac Pro, and the brand new iPad Air, which is the latest & greatest in the iPad family of tablets.

Overview

This media event was huge for Apple! Announcing their brand new Mac OSX, three new Macs, as well as updating their iLife & iWork suite of apps, and perhaps most overdue, two super upgrades to the iPad family.

You can read more about all of the details of the Apple event and watch the Keynote video on Apple’s website.

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